Our Story

We are a brown rice snack manufacturer. 

Though we didn’t start off that way. We started wanting to make healthy breakfast cereals since that was what our previous business was selling. We even joined a competition in collaboration with Republic Polytechnic to develop healthy breakfast cereals that still tasted good. But we soon realised that the production of cereals in Singapore was not feasible due to the high costs (of pretty much everything). This was when we decided to turn our attention to snacks instead. 

That’s how Pufflings was born! We wanted to make snacks that were made from natural ingredients seeing how many snacks had lots of artificial ingredients in them. That wasn’t easy especially since brown rice puffs itself wasn’t the tastiest snack. P.s. we puff our own whole grain brown rice. 

After countless tests, failures and not very satisfying snacks, we have finally had a brown rice snack that was made of natural ingredients, plant-based (no dairy mind you), toasted not fried and most importantly yummy! One we hope to share its goodness with all of our friends.

 

Wong Ze Lin, Founder of Pufflings